60%*
38%*
65%*
More Than a Salon. More Than a Retail Store.
Price Attack brings professional haircare retail and a full-service salon together in one location.
The salon gives customers access to qualified professionals who understand their hair, provide services and recommend suitable products.
The retail environment allows customers to access professional haircare brands and continue caring for their hair between salon visits.
Professional Haircare Retail
Full-Service Salon
A Connected Customer Experience
A salon service can lead to professional product recommendations, helping customers continue caring for their hair between appointments.
This connection between service, advice and retail is central to the Price Attack model.
The Numbers Behind a Price Attack Franchise
Price Attack pairs everyday retail haircare with salon services, giving franchisees two revenue streams under one roof — and unit economics that stand well above typical retail.
A standout is the retail gross profit margin of around 65%, significantly higher than most retail sectors. With the right product mix, retail margin can be pushed toward 82%, lifting overall gross profit to approximately 68%. Combined with salon services, the result is a resilient, high-margin business.
Price Attack delivers professional haircare products, expert advice and salon services in one destination — a proven model with the margins to match.
65–82%*
~$1.4M*
65%*
10%* typical EBITDA
2–2.5 years*
Four Decades of Experience in Australian Haircare
For four decades, Price Attack has continued to refine and evolve its franchise model.
From its beginnings in the 1980s to today, the business has strengthened its systems, supplier partnerships, brand positioning and support network.
Price Attack has built its position by combining professional products, expert advice, quality salon services and a vibrant customer experience.
1980s
2000s
2010s
Today
You Do Not Need to Be a Hairdresser to Own a Price Attack Franchise
Qualified professionals deliver the salon services.
The franchisee’s role is to lead the business, support the team, understand performance and ensure the retail and salon sides operate effectively together.
Price Attack franchisees can come from a range of professional backgrounds, including investors, retail, business ownership, corporate leadership, customer service, team management and salon operations.
This opportunity may suit people who are:
People-focused
Comfortable following systems
Commercially aware
Customer-focused
Actively Involved
Price Attack Assesses Each Site Individually
Price Attack considers suitable shopping-centre and selected high-street locations where there is strong customer traffic.
Each opportunity is assessed based on the suitability of the specific store location.
Shopping-Centre Locations
Selected High-Street Locations
Regional Opportunities
01
02
03
04
05
Support Through the Store Establishment Process
Opening a Price Attack location involves bringing together the retail environment, salon, equipment, products, systems and team.
Price Attack works with approved franchisees throughout the establishment process.
01
Site and Lease
02
Store Design
03
Fit-Out
04
Products and Equipment
05
Systems
06
Recruitment
Training Before Opening. Support Beyond Launch.
Price Attack provides structured training to help franchisees understand the retail, salon and management sides of the business.
01
Head Office Training
02
In-Store Training
03
First-Year Support
04
Ongoing Support
Marketing Support Across the Network
Price Attack runs national promotional activity throughout the year, supported by digital marketing, social media, search, public relations and supplier campaigns.
Franchisees also receive guidance to help them connect with customers within their local area.
National Marketing
Price Attack manages coordinated campaigns and promotional activity across the wider brand.
Local-Area Marketing
Price Attack works with franchisees to develop local marketing activity suited to their location. This may include local promotions, events, shopping-centre activity and other approved initiatives.
Professional Supplier Relationships
Price Attack works with professional haircare suppliers to provide franchisees with:
- Access to professional brands
- Group buying power
- Negotiated trading arrangements
- Product promotions
- Supplier education
- Product knowledge and training
Discover What It Is Like to Own a Price Attack Business
Price Attack franchisees come from different backgrounds and operate their businesses in different ways.
Hear directly from franchisees about why they joined the network, what they have learned and how they work with their teams and the Price Attack support office.
Everything You Need to Know
01
Can I operate the business without a salon?
02
Does Price Attack help recruit the team?
03
How long does it take to open?
04
Where are franchise opportunities available?
05
Can I own more than one location?
06
What happens after I submit the form?
Explore the Price Attack Franchise Opportunity
Complete the form to receive more information about the business model, ownership pathways and available locations.
Your enquiry is the first step in a confidential conversation with the Price Attack franchise team.
